BCS National Championship Game
The 2011 Tostitos BCS National Championship Game hosted by Fiesta Bowl took place at University of Phoenix Stadium in Glendale, Arizona. The event branding promotes the great state of Arizona - for it is the "destination of champions." The event logo had to incorporate the Tostitos and BCS logo with elements of the Fiesta Bowl logo. It also had to include the year and state. This logo was created over one weekend. The creative team was briefed on Friday at 4pm and had a meeting with ESPN Monday morning.
