Proud Legacy (VMLY&R Colombia + Brazil)
Water Aid, inspired by the afro indigenous heritage of women in Tomarrazón, La Guajira, brought together generations of women in a sewing studio to teach them the partly forgotten tradition of making sanitary pads but reimagined with innovation and started a conversation about menstrual health and education in a safe space for women to share knowledge across generations to defeat menstruation stigma and live their menstruation with pride, breaking the silence around this natural and powerful stage.
TALENT CREDITS
Catalina Sánchez - CEO VMLY&R COLOMBIA
Debbi Vandeven - Global Chief Creative Officer
Nino Goldberg - CCO & PRESIDENT VMLY&R LATAM
Julián Núñez - CCO VMLY&R COLOMBIA
Andrés Bolivar - Executive Creative Director VMLY&R Colombia
Cristian Forero Yusti - Executive Creative Director VMLY&R Colombia
Sara Vega Mateus - Copywriter
Catalina Reyes - Art director
Daniela Niño - Copywriter
Santiago Cuesta - Executive Creative Director VMLY&R
Gustavo Hurtado - CTO VMLY&R COLOMBIA
Adriana Gaitán - Growth Director
Sebastián Dávila - VT Strategy
Juan David González - VP Client Engagement
Lauren Lafranz - Executive Director Global Creative
Sebastian Moreno - Executive Business Director VMLY&R Colombia
Leonardo Jiménez - Copywriter
Brahian Santafé - Art director
David Perilla - Art director
Andrés Niño - Art director
David Núñez - Graphic Designer
Diana Orjuela - Graphic Designer
Daniela Mosquera - Account Executive
Álvaro Henao - Audio Productor
Alexander "Monkei" Rodríguez - Edition / Motion
Juan Cárdenas - 3D / Edition / Motion
Ismael Garzón - Colorist
Manuel Mora - Edition / Motion
Natalia Polania - Voice Over VMLY&R Colombia
Martina Avellaneda - Artist
Viviana Castañeda Márquez - Fabric pattern artist
Juan Gabriel López - Salvación Studio
Julio Miguel - Director - Whisky
Juan Lerner - General Producer - Whisky
Eduali Pirela - DOP - Whisky
OBELIX - Producer - Whisky
Felipe Ramírez - Camera - Whisky
Dana Magallan - Estudios Machina
Camilo Lucena - Estudios Machina
Nicole Thedin - Producer VMLY&R São Paulo
Roberto Rogoski - LATAM Executive Creative Director VMLY&R São Paulo
Andrés Castrillón - Colorist
Loren Pérez - Spanish Voice Over VMLY&R Colombia
Erin Sweeney - Programmatic Media Assistant VMLY&R
Awards:
Clio - Bronze in the Health Equity category
Cannes - 3 Shortlists
Clio - Bronze in the Health Equity category
Cannes - 3 Shortlists
