The Power House for a Sustainable Future
Imagine a world where businesses prioritize people and the planet, going beyond profit-driven approaches. This is the essence of Ellingsen Group, a company committed to humanitarian capitalism. With a deep belief in the power of business to create positive change, they strive to make a net-positive impact on society and the environment.
Our mission was to craft a brand that visually communicates Ellingsen's commitment to a people-first approach while making a business that inspires a positive change in society.
Credits: Art direction, visual identity, brand strategy & storytelling framework by Felipe Mandiola.
Client: Ellingsen Group.
April. 2023.
Client: Ellingsen Group.
April. 2023.
About conventional capitalism
Traditional business approaches often neglect the social and environmental impact of their processes, causing serious harm to people and the planet. As global warming continues to be a problem, it is evident that current models are falling short in addressing these critical issues. The relentless pursuit for profits has resulted in a lack of action in finding ways to achieve financial sustainability while positively impacting the environment.
Pursuing an honest connection
Our decisions are deeply rooted in Ellingsen's core values, which guide our approach and resonate with our design choices. The typography and colors are versatile and can be used across various materials, while representing growth, innovation, and positive change. Our imagery reflects their deeply care for people, capturing genuine moments. By aligning the values with our design decisions, we created a cohesive and meaningful brand identity that connects with both our employees and clients on a deeper level.
