Sideridis Optics, a brand specializing in optical goods trading - one of the oldest in Greece, established in 1980. Today, it operates 5 stores in Thessaloniki, recognized

as one of the leading optical retailers in Greece. 

We were tasked with creating a new, dynamic visual identity. Taking into account the diverse morphology and visual aesthetics of the network's stores, we developed 

a systematic identity based on iconology & typography. Starting with the logo, we designed a system which works with symbolism and textual content - in multiplicity 

and variation - according to application. 

This allows to highlight the diversity of the store network, while preserving the distinct character of each premise. The overall visual system evokes an elegant yet bold identity, characterized by consistency and prestige.

Production by: Asterios Goussios

Photography by: Stef Tsakiris