morillas branding's profile

Seagram's Innovations

morillas branding
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blue Packaging bottle New York Advertising Label identity graphic design 3D beverage


Seagram's Innovations

New packaging identity for three of Seagram’s new references: the 0,0, IPA, and Whisky variants.

We have created these new bottles preserving the brand’s core elements, but adapting them to suit these specific products. 
In doing so, we have incorporated distinctive details that highlight the unique value propositions of each product. For Seagram's 0,0, we have maintained the Seagram's Dry Gin label design. For the IPA, we have employed a green colour scheme and introduced an illustration of a hop. Lastly, for the Seagram's Whisky reference, we have adapted the label to align it with the whisky category standards, utilizing black and gold colours.

These designs reinforce the Seagram's range, ensuring consistency and promoting enhanced memorability.


blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
blue Packaging bottle New York Advertising Label identity graphic design 3D beverage
Seagram's Innovations
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morillas branding's profile

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morillas branding's profile
Barcelona, Spain

Seagram's Innovations

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