In 2022, I worked with Refinery29 to update their YouTube video toolkit, and explore the brand's 'motion language'. We developed a MOGRTs system for editors that included 60~ editable motion assets, with clear guidelines and flexibility for 'whatever may come'. We also created titles for new and existing series, playing with variable type animation, lo-fi textures and fx, and bespoke physics. The new motion language expanded past YouTube, into GIPHYs and website animation. Design & Animation: Bárbara Astrini Design Director: Andreina Carrillo Project Manager: Michelle Aslanyan Creative Director: Sarah Filippi (Porsche spot design by Lily Fulop)
Refinery29 Video Toolkit
Refinery29 Video Toolkit
1
18
0
Published:
Owner
Full Time Job
Freelance/Project
Availability: Within the next few weeks
Refinery29 Video Toolkit
In 2022, I worked with Refinery29 to update their YouTube video toolkit, and explore the brand's 'motion language'. We developed a MOGRTs system Read More
1
18
0
Published:
Creative Fields
- motion graphics
- mographs
- Video Template
- brand animation
- brand motion
- motion design
- after effects
- toolkit
- mogrts
Copyright Info
No use is allowed without explicit permission from owner