10KTF x PUMA
BACKGROUND ///
Puma, has revealed the next stage in its Web3 strategy: a partnership with 10KTF, the narrative NFT project that includes a virtual Tokyo and digital clothing for profile picture avatars (PFPs) made by Wagmi-San, a fictional tailor who previously worked with Gucci.
APPROACH ///
The 10KTF and Puma collaboration reveals it features a re-imagined piano and strings-based musical theme we wrote for the original ‘Rise With Wagmi’ animation. The composition looks to encapsulate the emotional journey of the Wagmi’s small beginnings and the importance of the new collaboration for the Web3 community.
