Brief: Durex launches MANGO MASTI, a new Mango flavor. What can you do on social media for the same? Static creative restrictions.
Our approach: To be whacky, creative, and subtle like Durex is, yet, drive our point home. To not divert from the language and visual guidelines that Durex follows.
Creative 1: Different mangoes, different sizes, but the same pleasure, guaranteed! Now, let the masti begin :)
Creative 2: A little wordplay never hurts anyone, does it? The kulfi, the yellow, the mango, you get the jest ;)
