A conceptual website redesign for Edge, a shave prep product for men. This is a brand which gives everyday guys an Edge, a product which helps get men ready for the morning and achieve their short or long-term objectives.

 

This one page website enhanced the brand by playing on the word “edge” with its irregular shaped sections and it’s slanted typography. Its imagery on this website also shows fresh and being in control. Edge can help you own the morning and get ready for the challenges real men face.