"Antica Ardenga" is a collection of fine selected cured meats aimed at highlighting both their perceived quality and rich history. This range reinforces Villani's undisputed position in the world of premium deli products. It represents a new "Ode to Cured Meats" within Villani's collection, a brand that has always been devoted to preserving the traditions of the Italian high-quality cured meat industry and serving as an ambassador for Italian gastronomic culture abroad.
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Agency: Robilant Associati
Year: 2022-2023