johann roy's profile

Minimalistic Maximalism

I had been researching on Chinoiserie and Blue willow patterns and colour schemes and decided to take those design concepts and make a very intricate design element.
I started to take inspiration from Indian textile designs and decided to use the colour schemes of the previous design concepts, the Indian design elements (the flowers/ the ambi) to make a maximalist design.
I then used dots alone to create the large maximalist design because of the contradiction making a maximalist design with minimalist elements.
I call this design style Minimalistic Maximalism.
Here I made products for a hypothetical Indian sweets&snacks brand; in the first image we have a mockup of a Buttermilk tetra pack and in the second a box of Mithai.
A few pieces I also made using the same Minimalistic Maximalism style.
Minimalistic Maximalism
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Minimalistic Maximalism

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