Brioni restaurants & bars — Sophia, Lungomare and Brioni Forum restaurants, Giardini pool bar, Lobby bar — visual identities

Mirna Ptiček (brand visual & verbal identity creative direction & design, typeface design, signage, collaterals & F&B art direction and design, uniform creative direction)
Mladen Ptiček (creative positioning & navigation)
Dragan Lakičević (copywriting)
Jasmina Bogdanović (design & layout)

Mirna Ptiček (brand verbal & visual identity creative direction; signage, collaterals art direction & design, uniform creative direction)
Mladen Ptiček (creative positioning & navigation)

Branding the new Grand Hotel Brioni Pula, A Radisson Collection Hotel
To support the launch and life of the new Grand Brioni hotel, we needed to develop a powerful image of the legendary hotel anticipating its original grandeur, luxury & lifestyle positioning and the Mediterranean micro-location at the picturesque Verudela coastline, Pula. The visual & verbal identity system had to communicate across cultures, inspire travellers to become guests, and guests to seek deeper connections to the place, immersing themselves in the rich Roman legacy and Istrian culture. The brand identity co-creates a unique and high-end experience of the hotel, its restaurants and bars, and the Spa centre, exuding luxury without compromise.

Client
Arena Hospitality Group, Park Plaza Hotels Europe