We were approached with the task of developing a name and look for a new product targeted at a narrow cosmetics consumer audience. Dermaflage is a silicone topical filler used to conceal scars. The new product they wanted to market to consumers needed a colorful look and a unique name. We worked with the names "Eleven" and "WorryLess" during our exploration. The client finally settled on "WorryLess". We were given a dieline the client already used for their primary product, so our designs needed to fit within that box's dimensions.

After the box design was finalized, I was called in to help their web team adapt the look for use on the website.