Sponsored Third-party Immersive Themes for Alexa 

PROJECT CHARTER

Immersive 3rd-party Alexa Themes

Janet Ashforth

ashfjanj@amazon.com

760-566-5336

Engineering, Design, and Project Management

Janet Ashforth (Project Management)

02/19/20XX

11/30/20XX

Goal

Increase Q1-Q2 Alexa division revenue by 12.5 Million. Increase user engagement by 25 percent.

PURPOSE OF PROJECT

Sponsored third-party themes offer unlimited potential to increase revenue for the Alexa division. Themes are a delightful way to increase user engagement.

BUSINESS CASE

The "Immersive Themes for Amazon Alexa" project presents a compelling business case driven by market demand, revenue generation opportunities, strategic partnerships, and a focus on enhancing user engagement and satisfaction. By delivering high-quality themes that resonate with users and align with strategic objectives, we position ourselves for success in the competitive voice assistant market.

GOALS / METRICS

●  Increase user engagement by 15%.

●  Increase movie ticket sales for external stakeholders by 10%.

●  Provide a delightful, immersive user experience.

●  Generate $1 million in revenue per theme.

EXPECTED DELIVERABLES

Four immersive themes for Amazon Alexa, which are compatible with Echo and Echo Show Devices.

PROJECT SCOPE

WITHIN SCOPE

Development of Four Immersive Themes:

●  Designing and creating four unique immersive themes for Amazon Alexa devices.

●  Themes should be compatible with Echo and Echo Show Devices.

●  Themes should offer interactive and engaging experiences for users.

Content Creation:
● Developing bespoke experiences for each theme, including graphics, audio, and interactive elements.
● Collaborating with external stakeholders (Warner Bros., Disney, Sony, 20th Century) to incorporate licensed content

into the themes. Testing and Quality Assurance:

● Conducting thorough testing to ensure the functionality, performance, and compatibility of each theme across different Alexa devices.

● Addressing any bugs, glitches, or user experience issues identified during testing. Stakeholder Engagement:

● Engaging with internal stakeholders (Daniel Rausch, Rohit Prasad, Dan Fuller, Drew DeBruyne) to align on project objectives, priorities, and timelines.

● Obtaining feedback and approvals from external stakeholders (Warner Bros., Disney, Sony, 20th Century) for content and design decisions.

Project Management and Documentation:

●  Overseeing the project from initiation to completion, including resource allocation, scheduling, and budget

management.

●  Documenting project specifications, design guidelines, testing procedures, and other relevant information.

OUTSIDE OF SCOPE

Development of Additional Themes:
● The project will focus on developing four specific immersive themes and will not include the creation of additional

themes beyond the scope defined. Hardware Development:

● The project will not involve the development or modification of hardware components of Amazon Alexa devices. It will focus solely on software development for the themes.

Localization and Internationalization:
● Localization of themes for different languages and regions is not within the scope of this project. It will focus on

themes designed for a specific target audience. Marketing and Distribution:

● The project will not include marketing strategies or distribution plans for promoting and selling the themes. It will focus on the design and development aspects only.

Continuous Maintenance and Updates:
● While the project may include initial testing and refinement of the themes, ongoing maintenance, updates, and

support post-launch are not within the scope of this project.

TENTATIVE SCHEDULE

ESSENTIAL MILESTONES

START

FINISH

Form Project Team / Preliminary Review / Scope

04/03/2023

04/10/2023

Finalize Project Plan / Charter / Kick Off

04/10/2023

04/15/2023

Initial Design Phase Completed (includes copy)

04/15/2023

05/15/2023

Initial Stakeholder Review

05/16/2023

05/16/2023

Final Design Phase

05/16/2023

05/31/2023

Improvement Phase

06/05/2023

06/19/2023

Engineering Phase

06/19/2023

07/03/2023

Initial Launch

07/20/2023

RESOURCES

PROJECT TEAM

Janet Ashforth - Project Manager David Coen - Chief Engineer Kyle Chuises - Senior Designer

Lisa Jones - QA Director

SUPPORT RESOURCES

Operations, Sales, Project Management, Engineering

RISKS, CONSTRAINTS, AND ASSUMPTIONS

RISKS

The project faces various risks, including technical challenges such as compatibility issues and integration difficulties with third-party content. Resource constraints, such as insufficient skilled personnel and limited hardware/software resources, may also hinder project progress. Market acceptance risks arise from uncertainties regarding user adoption and competition. Stakeholder alignment risks include conflicting priorities and delays in obtaining feedback or approvals. Legal and licensing risks involve potential disputes and non-compliance with intellectual property rights. Quality assurance risks stem from inadequate testing and ensuring consistency across themes. Financial risks include project cost overrun and failure to meet revenue targets. Security and privacy risks pertain to vulnerabilities and regulatory compliance. External dependency risks involve delays or disruptions from third-party vendors. User adoption risks relate to low engagement and sustainability over time.

CONSTRAINTS

The project is constrained by limited resources and technical limitations, necessitating careful resource allocation and management to address skill shortages and hardware/software requirements effectively. Additionally, budgetary constraints may impact the scope and scale of the project, requiring prioritization and optimization of expenditures to ensure successful delivery within financial constraints.

ASSUMPTIONS

The project assumes the availability of necessary resources, including personnel, software, and hardware, to support project activities and deliverables. It also assumes timely feedback and approvals from internal and external stakeholders, facilitating smooth project progress and decision-making. Compliance with legal and licensing requirements for content usage and distribution is assumed, ensuring adherence to intellectual property rights and regulatory standards. Furthermore, the project assumes a favorable market response to immersive themes for Amazon Alexa, driving user adoption and revenue generation.

PREPARED BY 

Janet Ashforth

Senior Project Manager

04/03/2023