The Blue World Institute / Plavi svijet Institut annual report design

Plavi svijet, Institut za istraživanje i zaštitu mora djeluje na očuvanju morskog okoliša Jadranskog mora. Temeljni motivi za vizualno oblikovanje godišnjeg izvješća su more, horizont i dupini. Format 24 cm x 25 cm je podijeljen u horizontalne trećine gdje se u središnjoj nalaze slike. Slijed i tečnost slika asocira na sam horizont, morsku površinu i njenu kontinuiranost. Povremeni produžeci slika prema gore i dolje asociraju na tijek kretanja dupina, izrone i zarone. Grafovi i tablice inspirirani su karakteristikama dupina. Eholokacija je biološki sonar, imitiraju zvučne valove u okoliš i primaju jeku koja se odbija od različitih objekata. Životinje ju koriste za identifikaciju objekata, određivanje udaljenost, komunikaciju. Takoer svaka vrsta dupina ima specifičnu frekvenciju glasanja, unutar koje postoje individualne razlike između jedinki. Za grafove su korišteni zapisi glasanja vrsta
dupina koje žive u Jadranu te princip zapisivanja zvuka u eholokaciji. Oblik karata je osmišljen na temelju pomorskih karti koje Institut koristi za istraživanje. Boje unutar izvješća su svedene na karakteristične boje mora i dupina.

The Blue World Institute of Marine Research and Conservation (BWI) works to protect the marine environment in the Adriatic Sea.The basic motifs for the visual design of the annual report are the sea, the horizon and dolphins. The 24 cm x 25 cm format is divided into horizontal thirds where the images are located in the central one. The sequence and fluidity of the images is associated with the horizon itself, the sea surface and its continuity. Occasional extensions of the images up and down are associated with the course of movement of dolphins, surfacing and diving. Graphs and tables are inspired by the characteristics of dolphins. Echolocation is biological sonar, they imitate sound waves in the environment and receive the echo that bounces off different objects. Animals use it to identify objects, determine distance, communicate. Also, each species of dolphin has a specific voting frequency, within which there are individual differences between 

individuals. Species voting records were used for the graphsdolphins living in the Adriatic and the principle of sound recording in echolocation. The shape of the maps was designed based on the nautical charts that the Institute uses for research. The colors within the report are reduced to the characteristic colors of the sea and dolphins.

This project was created as part of the Visual Communications course 

at School of Design, Faculty of Architecture, University of Zagreb. 

Mentored by prof. art. Nenad Dogan and prof. art. Romana Kajp.