Laure Corbel's profile

HIRAETH - Place branding

The advertising campaign «Find me.» is a interactive experience that acts like a game of hide and seek. Spectators can connect with the posters through the use of QR codes allowing them to explore the regions.
The geographic coordinates of latitude and longitude are expressed using sexagesimal degrees and are used to reflect the idea of travelling. To some extent, the visual language symbolises a romantic aspiration for a simpler existence spent in close proximity to nature.
HIRAETH - Place branding
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HIRAETH - Place branding

Published: