Marion Baati
2023, Brand Identity
Branding for Marion Baati, a Moroccan yoga teacher who organizes collective online masterclasses combining practices and talks to reconnect body and mind. Her approach is to create a time of reconnection with yourself, your body, the nature and others. The purpose of her masterclasses is to open up thoughts on themes through practices and discussions by creating a space where everyone participates.
I supported Marion on: her strategy, her branding, the photography direction and her photoshoot, her online launch, the creation of Instagram templates and personalized illustrations.
The logo and custom-designed typography express the idea of movement and alchemy with Moroccan inspiration. The graphic icon evokes the cycles, the energy, the talks that take place within the group during masterclasses and the thoughts that emerge from them. Its fluidity is inspired by yoga and body movement, but also by nature: water, the texture of a tree, the grooves of a leaf.
Photo credits for Marion's portraits: © Soufiane Bouhali
