Madden 22
Stan was responsible for leading the annual design update to the EA Sports' franchise Madden, resulting in a new logo, comprehensive design system, photography, and marketing applications. The design system is also utilized in the game UI to create visual continuity between marketing and product.
Responsibilities & Tasks
Drafting creative brief for agency / Co-directing athlete photoshoot / Guiding design teams in creation of all assets and style guide / Coordinating collaboration between UI/UX, Brand Design, and Agency teams for the design of the Vis ID system / Providing all activation and regional partners with assets and tools for launch and updates.
Additional Credits
Agency: Cinco / Photography: Marcus Smith / EA Teams: Brand Design & Madden UI/UX
