In this project, I had to choose 4 products/services and identify their target audience and marketing channel. Then I had to analyze what the target audience was for each of them, the tone of voice, the key message, the features and benefits and write a description that used the right tone for the target audience in the channel I selected. This project was great for further developing my writing skills, adapting them to the products' key message and tone of voice. It was a great practice for me to know how to transmit the product's message well and persuade the public to know more about the product/service and eventually buy it.