Delta Faucet is a brand I worked on for several years. In that time, I got to do some of my favorite creative to date. The overall strategy for Delta was to highlight how their innovative products change the way people experience water. This allowed us to get innovative with our thinking. Including when we showcased the reliable precision of their touch-activated Touch2O faucets by partnering with Grammy Award winning percussionist, Glenn Kotche, to bring a Four Tops' classic to life using only faucets and common household items.
Ever seen a drum kit being built out of faucets and colanders? Watch this and you can say you have. You'll also see some background and results of the project.
Typical faucet and showerhead advertising loves to showcase the "clean" in cleaning up. People swanning about in Architectural Digest-inspired homes washing plates with nothing on them and rinsing skin that's already glowing. For Delta's HappiMess campaign, we turned the tables on that convention, making the case that mess is actually a good thing. It's what shows you got out there in the world. It's also mess that gives Delta something to clean up.
For the "See/Do" campaign, we showcased the duality of Delta's products. That yes, they would look fantastic in your kitchen or bathroom, but would also do the hard work you need them to. For this campaign, we wove their long-standing tagline into a walkup line that held all the work together: "When you see beautiful design do beautiful work, you see what Delta can do." Music had always been an integral part of the brand. Here, we created a custom track to really bring that duality of beauty and practicality to life.
We had a lot of fun with a well-known track to introduce a showerhead that was both eye-catching and did twice the work of your typical (sad) solo showerhead.
When there were new finishes to the Touch2O faucet, the campaign allowed us to lean into the beauty side of things and show that no matter the design of your kitchen, Delta has a faucet that will be the perfect touch.
