On World Internet Day, we launched an advertising campaign aimed at discouraging people from self-medicating based on Google search results. The insight behind this campaign is that online health information often contradicts itself in a radical manner, leading to significant confusion and problems. To address this issue, we developed a graphic and digital campaign showcasing different examples of this insight in order to raise awareness of the problem.
Agency: BERLIN SCL, Santiago, Chile.
CEO: Cristián Rojas.
Creative Director: Alejandro Calleja.
Creative Director: Pato Orellana.
Head Of Art: Eugenio Spencer.
Senior Art Director: Gonzalo Navarro.
Senior Art Director: Constanza Concha.
Art Director: Carlos Morales.
Copywriter: Cristóbal Ramirez.
