Based on the initial idea of connecting this TedEx Edges to Arthur Young's Theory of Process, my job was
to develop a graphic concept that could convey this theory's essence and and how it relates to this edition's thematic. How?
Arthur Young projected his theory onto a topological model - a torus.
This geometric figure became this keyvisual focal point, representing a gateway to the unkknown where anything that enters it, exits on the other side, evolved into something else.
Arthur Young projected his theory onto a topological model - a torus.
This geometric figure became this keyvisual focal point, representing a gateway to the unkknown where anything that enters it, exits on the other side, evolved into something else.
event keyvisual (please click to enlarge)
opening sequence
bumpers
schedule - cover (please click to enlarge)
free postal (please click to enlarge)
speakers toolkit pdf - cover, content example and end page
