Dressing the Screen

•

Dressing the Screen

The Rise of Fashion Film

{ D&AD 2014 }

Dressing the Screen: The Rise of Fashion Film is a new international British Council exhibition. The exhibition will open in Moscow in 2014 and will then tour in Brazil, Thailand and Mexico. The exhibition brings together work by some of the world’s most famous and innovative fashion designers and filmmakers from the last 75 years.

The slanted angle that was used throughout the exhibition was to depict this exhibition that it is about fashion that exhibits through video. High fashion design would not be able to shine in the video without a good film maker. Bright hot pink as the logo for “ff” that depicts unisex as well as fashion.

The design for our invitation is such that when the receiver opens the letter, it should be torn into half and when they pull out the invite, they will be able to see their name and the content of the invitation. We also have this system whereby people are going to need to scan their QR code in order to enter the private view of the exhibition.

[ Group project - Sokpen Seah ]