Come into the light!
Here is our new campaign for the legendary cosmetics brand RASA illuminated by the colours of sunrise. After break it comes back to the life of many Lithuanian women.
RASA returns renewed inside and out: improved product composition, stylish and modern packaging. Our message of the campaign for the anti-age line products appeals to 35+ women by encouraging and inviting them to come out into the light. Unfortunately in Lithuania many women get into the shadows after a certain age. It seems that everyone else's priorities become more important than theirs. The RASA campaign aims to change that. Don't be afraid to change your life. We say - your age is great, you can be bright, shining, brave, successful. These products help you to shine and be noticed at any age.
Client: BIOK LAB
Campaign partners: Matrix Agency; Metrix Agency Campaign
Strategy: Dogma Strategies
Creative: Marios Agency
Director: Dominykas Bliznikas
Product photography: Kernius Pauliukonis / Packshot.lt
Packaging design: étiquette
