Fat Monk Wines
brand dev • collateral • web design • bible puns — Michael vandenBergThe winemakers at Villa San-Juliette added a brand to their portfolio that landed on both sides of reverence. So the offshoot label needed all the associated collateral, staying faithful to California shenanigans.
Early concepts
The idea of ancient graffiti scratched into marble was a starting point for me, but it quickly turned into red sharpie on woodblock prints, where the friars had been tapping into their own barrels.
