If you have ever been to Beirut, Lebanon, then you must have come across Barbar, the iconic fast Lebanese food place. Barbar is so iconic in fact it topped CNN's list of best kebab joints in the world . BarBar has been around since 1982, and whether you agree with CNN or not, you must have a taste of it's food at least once. I have recently looked at their brand identity and realized it lacks consistency and it was about time Barbar got a face lift but without loosing its brand authenticity. 

The result: I have created a new logo and color palette. The identity was inspired by my childhood memories of Barbar and the men who prepare it's famous shawarma sandwiches. The logo is modern and fresh, but if you look closer, you can still see those familiar faces behind Barbar. The new design was also created with cost efficiency in mind when producing new packaging and marketing material. Don't you just love those piercing eyes and proud mustache? :)