THE MOST AWESOME SCHOOL
Last year, Men’s Biore relaunched the product
with new packaging and a new formula.
Communicate with a new brand ambassador in the film.
Al Ghazali, a musician.
On digital media, they want to leverage their target audience for the younger generation: Male High School Students.
Because it’s the first time they've considered using facial wash.
So, we grab their attention with the things that are relevant to them.
Pensi: Roughly, it's the School Music Festival. because everyone loves music! And of course,
Introducing:
by utilizing Instagram. one of the social media sites most used by them. We invite them to compete
with other schools to win the prize through the Instagram Chatbot!
Once they comment on our invitation post, they will get an automatic message and write the reason why their school is the most awesome school.
Their answer will automatically be generated an image where they can show if their school is the most awesome school.
The more participants from their school, the bigger their chances are to win.
The result:
Hundreds Schools Participate
223% achievement rate vs KPI
20.02% Engagement Rate
4.093.458 Reach
Not stopping there, we got the winner and ran the Pensi!
Watch The Case Study
Client: Men's Biore
Agency: Redcomm Indonesia
Creative Lead: Thoma Prayoga
Copywriter: Imam Yudia, Rospita
Art Director: Rakha Daulay
Designer: Aji Syahputra, Agustin Wijaya
Account Manager: Fransisca Natalia
Account Executive: Savira Muftazun
Content Specialist: Marcus Ayehe
