As n2y’s menu of products grew, our challenge was to make them all look like a family of logos that belonged together, could work large and small, with icons that could be easily understood by children. To achieve this, we made the typefaces of the product logos to be more consistent with each other. Existing icons were simplified into essential shapes. The color system was expanded and refined. We even designed alternate versions of the company logo for greater flexibility.
Product logo redesign: Stacked, one-line, and a small version; plus UI badge.
Examples of the new ULS logo in marketing applications: email, ads, and as a display graphic. The icon ring lends itself to animation.
New product—final logo design and UI badge
New product—final logo design and UI badge
Product logo redesign and UI Badge, plus new product logo design
Product logo redesign with a small version, and UI badge.
New product—final logo design and UI badge
New product—final logo production, and designed one-line and small versions
Product campaign illustration, email design; and samples of branded campaign swag
Product brochure layout and design
Design for the customer advocacy program logo
Design of graphic standards for the n2y 25th Anniversary logo (four versions)
Company logo tagline lock-up, one-color version for print, flat color version for embroidery, and a small version for special use (such as a favicon)
