POLYVORE: A Fashion Rebrand, 2023
Personal/School Project
is a fashion rebranding project inspired by Adinda's love for sustainable fashion and her favorite fashion website of all time called Polyvore: an old fashion website that functioned as a virtual mood board for outfit styling. The project started when she had to choose a brand, an old or an existing one, to rebrand to fit into the current lifestyle and generation. Out of all the ideas she proposed to her lecturer, the idea to rebrand Polyvore was the one they both agreed on developing.
Back in the days, she used Polyvore to learn fashion styling and editorial designing, which now helps her to pay attention to details when dressing up or even working on a creative project. Today, her interest in fashion makes her want to learn more about the sustainable side of it. Therefore, through this rebranding project, she wants to rebrand Polyvore as a fashion website and also a fashion community where the audience can learn about sustainable fashion in the most fun and innovative way.
https://www.theindustry.fashion/bershka-and-ffface-me-launch-worlds-first-semi-digital-clothing-collection/
https://zerowastedaniel.com/pages/about
