Project goal
This was a university assessment.
The brief was to design and produce a digital product or service by undertaking a vigorous User Experience Design [UXDesign] approach to a stated problem. Explore, research, and develop an innovative/engaging way to meet people with similar interests at University. Consider the context of the work [inc. COVID], human behaviour, and the key motivations and needs of your identified users.
The brief was to design and produce a digital product or service by undertaking a vigorous User Experience Design [UXDesign] approach to a stated problem. Explore, research, and develop an innovative/engaging way to meet people with similar interests at University. Consider the context of the work [inc. COVID], human behaviour, and the key motivations and needs of your identified users.
Solution
For my UI/UX course project, I spearheaded the creation of the University of Portsmouth START-UP HUB, a pioneering digital platform designed to address the challenge of connecting university students with startups for seamless collaboration. This project showcases my ability to employ a meticulous User Experience Design (UXDesign) approach and emphasizes the significance of human behaviour, the impact of COVID-19, and the key motivations and needs of the target audience.
For my UI/UX course project, I spearheaded the creation of the University of Portsmouth START-UP HUB, a pioneering digital platform designed to address the challenge of connecting university students with startups for seamless collaboration. This project showcases my ability to employ a meticulous User Experience Design (UXDesign) approach and emphasizes the significance of human behaviour, the impact of COVID-19, and the key motivations and needs of the target audience.
Problem Identification and Research:
The foundation of the University of Portsmouth START-UP HUB project was laid through extensive research and interviews conducted with university students. By gaining valuable insights into their interests, aspirations, and hindrances in pursuing entrepreneurial ventures, I developed comprehensive user profiles and identified the specific target audience for the platform.
The foundation of the University of Portsmouth START-UP HUB project was laid through extensive research and interviews conducted with university students. By gaining valuable insights into their interests, aspirations, and hindrances in pursuing entrepreneurial ventures, I developed comprehensive user profiles and identified the specific target audience for the platform.
Solution: A Cutting-Edge START-UP HUB
At the heart of the project lay a critical issue - the absence of a dedicated platform to facilitate student-startup connections and collaborations. To bridge this gap, I conceptualized a sophisticated online START-UP HUB. Its primary objective was to offer an intuitive and engaging user interface, empowering students to explore entrepreneurial opportunities and collaborate on innovative projects with startups.
At the heart of the project lay a critical issue - the absence of a dedicated platform to facilitate student-startup connections and collaborations. To bridge this gap, I conceptualized a sophisticated online START-UP HUB. Its primary objective was to offer an intuitive and engaging user interface, empowering students to explore entrepreneurial opportunities and collaborate on innovative projects with startups.
UX Journey Mapping:
The development of the University of Portsmouth START-UP HUB involved meticulous user journey mapping for both students and startups. This process allowed me to identify the various touchpoints and interactions within the platform, leading to a seamless and user-friendly experience for all users involved.
Low-Fidelity and High-Fidelity Prototyping:
To refine the platform's design and functionality, I undertook a two-fold prototyping approach. I began with a low-fidelity prototype to visualize the basic layout and user flow. The insights gathered from this initial phase guided the creation of a high-fidelity prototype, which adhered to the University's design system for brand consistency and accessibility standards.
To refine the platform's design and functionality, I undertook a two-fold prototyping approach. I began with a low-fidelity prototype to visualize the basic layout and user flow. The insights gathered from this initial phase guided the creation of a high-fidelity prototype, which adhered to the University's design system for brand consistency and accessibility standards.
Thorough Product Testing and Iterative Refinements:
Incorporating user feedback and insights was a cornerstone of the University of Portsmouth START-UP HUB project. Rigorous product testing with real users allowed me to gather valuable feedback, enabling iterative refinements that significantly enhanced the user experience.
The University of Portsmouth START-UP HUB represents the culmination of a user-centric design process, which sought to address a critical need within the university community. By creating an innovative platform that fosters student-startup collaboration, this project exemplifies my ability to develop digital products that resonate with the identified target audience. I am proud to present the University of Portsmouth START-UP HUB as a testament to my expertise in User Experience Design and my commitment to delivering impactful solutions.
