Campaign

To launch Mattel’s e-commerce in Europe through a social commerce strategy, we targeted Kidults (adults with an inner kid spirit) with a simple message: 

trade all those “adult things” for toys on Mattel.com.

To promote the activation, we realized that one of the most adult and boring things on internet can be advertising itself. This way, we created Trade This Ad, challenging people to get to the end of the ad and trade it for their favorite toys.

Agency: Media.Monks

Executive Creative Director: Agustín Castellani

Creative Director: Luisa Consuegra

Copywriter: João Oliveira

Art Directors: Elena Pérez - Carmen Alcina

Head of AV & Sound Design: Enrico Varagnolo

Strategy: Christopher Wilhelm

Account: Daniela Chiorboli 

Influencer team: Philippe Hug

Client: Mattel

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