Hasuto is a Japanese-style home appliance brand. What makes Hasuto different is that it specializes in providing kitchen appliances and focuses on small products with handles.
Challenge
As a brand filled with the colors of Japan and a product line belonging to the small household appliances industry, Tree Creative needs to build an identity that shows the image of Japan and has distinctive features within its field.
Solution
Bringing Japanese culture into the design, Tree has built a minimalist, concise, but equally impressive brand identity.
Hasuto's logo is inspired by the feature in the brand's product image, which is the "handle", Tree Creative has kept the classical look of this image and combined it with the brand name to create a truly dignified logo that makes it different, clearly showing its identity within the household appliance industry.
Using uniform identity lines to depict the product images in a simplified way and applying them to wall decoration and packaging helps customers easily visualize the brand's products.
Tree chooses a red tone as the identity color for Hasuto; this is the color of "fire" (an image close to the kitchen), as well as the color of the Japanese "sun". Along with it, the use of this color tone will meet the brand's quality standards.
Result
Hasuto put on a straightforward but very attractive outfit, persuading the brand's founder and winning over customers within the market.
