Karavie is a CBD and wellness brand based in Florida who’s ethos is to embrace small acts of self care to empower a greater whole. We were charged with reimagining their brand holistically, physically and realigning with them with core values as well as renaming their product suite as they set out to reposition themselves in a more premium market. Our approach was to stay removed from the psychedelic colour schemes of synthetic CBD products. Opting for a timeless base we used a dynamic typographic approach with a unique mono typeface by NY type designer Berton Hasabe.