Futurecraft.Loop Gen 1
adidas Futurecraft.Loop is a 100% recyclable product where the shoes are made from a single TPU material. They can be worn, ground up and then melted back down into the raw material, eventually being turned into brand new shoes.
This global product launch was a one-time, invite-only event in New York for a select group of 200 handpicked influencers from around the world. From here, they started their journey to become the first ever generation of adidas’ groundbreaking product movement.
The following concept work explores how an app would set creators up for the event.
My role:
→ User Experience (UX)
→ User Interface (UI)
Credits: Resn Amsterdam
Year: Apr 2019
Client: adidas
Client: adidas
