Employer Branding for Beobank
To market Beobank as an attractive employer where you can truly be yourself, I helped developed the "Breng gerust jezelf mee" campaign ("Just bring yourself along").
Beobank employees were invited to contribute to the campaign. Dozens of hours of interviews showed how they stand in life, what they find important, what they get satisfaction from, and how Beobank as an employer fits in with that. Ultimately, a face, a name and a story could be pasted onto each of Beobank's values (humanity, simplicity, positivity and performance). These were then shared within the bank and its branches, and through various videos, digital posters, banners and posts on the intranet and social media.
With this campaign, Beobank illustrates that you can be yourself and that the bank is committed to doing its utmost to create an environment that suits your personal situation and ambitions.
I provided creative and art direction and Dutch copywriting.
Online advertising
Activations at Beobank
