Brand Product Campaign - Anew by Avon
Commercial Photography
Purpose
The purpose of this series was to capture a series of images that could be used for an ad campaign.
The objective of this project was to choose a product of choice and apply the proper lighting techniques to make the product look as professional as possible.
The Product
I chose the products Anew by Avon from their vitamin C skincare line. I had not seen any brand campaigns for this specific skincare line and I wanted to recreate my own version of images.
Target Audience
Avon's target audience for its products is people ages 18+
Inspiration Photos
Brand Campaign Final Images
Images by Amber Heidrick
Software
-Photoshop
I used Photoshop for retouching and editing exposure/contrast manipulation.
Hardware
-Canon EOS T5 DSLR
-EF 50mm Lens
-EF 75-300mm Zoom Lens
-Flash Point Studio Lights/Flash Point Trigger
-Rectangular Softbox
-Snoot Attachment
-Scrim Diffuser
-Light Stands
-Flag Diffuser
-Tripod
-Light Meter
Manuel Settings
Aperture: F5.6
ISO: 100
Shutter: 1/125
Manual Focus
