Japan Society New York
Title : Japan Society New York Identity
Year : 2009 Spring
Published in Asia-Pacific Design No. 6 | Guangzhou, China | Oct. 2010
Graphis New Talent Annual 2011 Gold Winner | New York, USA | Mar. 2011
The basic theme of new brand identity for Japan Society New York is ‘Harmony of two cultures’.
Year : 2009 Spring
School : Pratt Institute Graduate
Published in Asia-Pacific Design No. 6 | Guangzhou, China | Oct. 2010
Graphis New Talent Annual 2011 Gold Winner | New York, USA | Mar. 2011
The basic theme of new brand identity for Japan Society New York is ‘Harmony of two cultures’.
Inspired by Japanese crafts and architecture, the logo has cross stripes, which create the letter J and the letter S.
They are joined together and compose a Japanese letter, which stands for the sun, days, and Japan.
It also has the image of a window that opens for cross cultural communication and interaction.
