Recruitment Ad Campaigns
#UnexpectedAgent (Special Agents)
Prior to the big rebrand, we produced several different campaigns for various audiences, including Special Agents, priority jobs, Huntsville job opportunities and relocation. Putting together multiple recruitment ad campaigns requires a strategic approach, meticulous planning and creative thinking.
For this one, we created a targeted, highly successful Special Agent recruitment campaign, #UnexpectedAgent, that told the stories of Special Agents who joined the FBI after successful careers in other fields, from education and law to science and accounting. It included print
and online advertising, email, social media, tradeshow, out-of-home and video.
The social media campaign garnered earned media from multiple sources including
Fast Company, LinkedIn and the Wall Street Journal. The campaign increased
Special Agent applications 158% from FY2018 to FY2019.
and online advertising, email, social media, tradeshow, out-of-home and video.
The social media campaign garnered earned media from multiple sources including
Fast Company, LinkedIn and the Wall Street Journal. The campaign increased
Special Agent applications 158% from FY2018 to FY2019.
