Full-scale Recruitment Rebrand
This government agency had been a client for years when we helped evolve their recruitment brand and messaging even further. Through extensive market research, strategic and competitor analysis, we dug deep to fully understand our target audience. Building on the sense of curiosity within us all, the new brand unified recruitment communications and helped to distinguish the Bureau from other law enforcement and intelligence agencies by using powerful, memorable, diverse creative, showcasing the wide range of career paths available to diverse professionals from all backgrounds and perspectives.
We safely coordinated photoshoots during the pandemic by remotely directing photographers
in Atlanta and Baltimore to capture powerful brand photography showcasing individuals
wearing the iconic raid jackets with the gold insignia, branded lanyards and
coffee mugs, all keeping the gold insignia in the forefront.
in Atlanta and Baltimore to capture powerful brand photography showcasing individuals
wearing the iconic raid jackets with the gold insignia, branded lanyards and
coffee mugs, all keeping the gold insignia in the forefront.
Working with our Writer and Creative Director, I designed a compelling brochure system for
the collateral pieces. The brochure is coated in a soft-touch varnish and the many job roles were
set in a spot UV gloss, inviting candidates to look closer. The brochure was also designed as a puzzle. The Core Values were printed in black light ink and a cipher key was hidden within each image corresponding to a cipher code printed in the spot UV gloss on the back pocket panel.
Once deciphered, the code could be input into a provided vanity URL and designed landing page, providing prospective candidates application process tips. Recruiters received customized handshake cards using the same design techniques and the cards were inserted on the pocket.
the collateral pieces. The brochure is coated in a soft-touch varnish and the many job roles were
set in a spot UV gloss, inviting candidates to look closer. The brochure was also designed as a puzzle. The Core Values were printed in black light ink and a cipher key was hidden within each image corresponding to a cipher code printed in the spot UV gloss on the back pocket panel.
Once deciphered, the code could be input into a provided vanity URL and designed landing page, providing prospective candidates application process tips. Recruiters received customized handshake cards using the same design techniques and the cards were inserted on the pocket.
In addition, I designed or art directed a multitude of other pieces which were created and
overhauled with the high-level brand design including print ads, emails, online banner ads,
company profile and social media pages, social posts, customizable recruiter PDFs, informational PDF guides, over 20 different career event slip sheets, virtual event components, physical backdrops for recruiters, field office displays and art, recruiter toolkit, brand guidelines, custom-illustrated icons and more. One of my strengths lies in my ability to integrate multiple mediums to create a cohesive and consistent brand presence. And by maintaining a unified message and visual identity across all elements, we strengthened the organization’s reputation and reinforced its core values in the minds of potential candidates. This branding work was a 2021 MarCom Platinum award winner.
overhauled with the high-level brand design including print ads, emails, online banner ads,
company profile and social media pages, social posts, customizable recruiter PDFs, informational PDF guides, over 20 different career event slip sheets, virtual event components, physical backdrops for recruiters, field office displays and art, recruiter toolkit, brand guidelines, custom-illustrated icons and more. One of my strengths lies in my ability to integrate multiple mediums to create a cohesive and consistent brand presence. And by maintaining a unified message and visual identity across all elements, we strengthened the organization’s reputation and reinforced its core values in the minds of potential candidates. This branding work was a 2021 MarCom Platinum award winner.
