Free Fire x Anitta
Supporting in-game inclusivity and representation.
Supporting in-game inclusivity and representation.
We partnered up with AKQA São Paulo to create the assets for the launch campaign. Working with Garena to ensure we followed closely the game design but adding a touch of fashion to the character animations and items.
In-game character items
We also modeled the whole character arsenal of items to illustrate the campaign.
We also modeled the whole character arsenal of items to illustrate the campaign.
Music Video
The campaign featured a full music video for the lauch of the character as well as the single by Anitta "TROPA".
The campaign featured a full music video for the lauch of the character as well as the single by Anitta "TROPA".
Team
AKQA
Arlindo Christiam, Bianca Mascarenhas, Débora Bacaltchuk, Eduardo Nose, Felipe Guimarães, Julia Curan, Luisa Gabaldi, Luiza Baffa, Luiza Gemelli, Mariana Franco, Matias Menendes, Mauricio Dias, Marcos Lee, Natália Sousa, Stella Gafo, Vinicius Biss
AKQA COALA LAB
Gabriel Junqueira - Head of Music
Hermes Miranda - Music Strategist
Paula Santana - Impact Lead
LIGHTFARM
Uno Oliveira - Director
Heloísa Novaes - Coordination
Emelly Santana - Production/Client Service
Rafael Moco - Simulation
Carol Fiorito, Matheus Malta - Look Dev
Diogo Vieira, Uno Oliveira - Post-production
ZEBRA
Guilherme Schneider - 3D Artist
Andressa Castaman - Digital Fashion Designer
Alex Magno - Modelling Assistant
Follow us at
@zebra3d.studio
Portfolio at
zebra3d.studio
Enquires
@zebra3d.studio
Portfolio at
zebra3d.studio
Enquires
zebra3dfashion@gmail.com
