Jana Papiernikova's profile

Nanuk Skis

Branding
 
 
Nanuk is a manufacturer of freeskis based in Slovakia. The brand’s focus is to create a product that encompasses individuality and uniqueness. The manufacturing process merges precision technology with classic craftsmanship.
Freeskiing involves tricks, jumps, and terrain park features, such as rails, boxes, jibs, or other obstacles. Skis are designed with a more symmetrical shape to make switch (backwards) skiing much easier.

 
Taking inspiration from backwards skiing the final logo is an ambigram. 
This logo reads the same when is inverted.
athlete: Daniel Hanka   photo by: Lukas Wagneter
The spin is the most basic of jump tricks. A skier spins upright while airborne in increments of 180 degrees. 
Nanuk Skis
Published:

Nanuk Skis

NANUK is a manufacturer of freeskis based in Slovakia. The brand’s focus is to create a product that encompasses individuality and uniqueness. T Read More

Published: