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KFC - A Taste of Glory

Black Madre
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Motion Graphics
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup

KFC
A Taste Of Glogry


Since 1974, the FIFA World Cup trophy has mesmerized players and football enthusiasts around the globe with its iconic design and the gleaming allure of radiant gold. Yet, an intriguing detail in its shape catches the eye: its striking resemblance to a mouthwatering KFC golden drumstick.

Despite not being an official tournament sponsor, KFC embraced this peculiarity and created a unique tribute homage that stirs the imagination and sparks creativity among fans. We were honored to be invited to create artwork commemorating the most unforgettable moments in the tournament's history, seamlessly blending the passion for football with the delectable flavor of golden drumsticks.


Agency: TBWA\RAAD — Client: KFC — Campaign: A Taste of Glory






Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup
Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup


Fast food restaurant brand identity Graphic Designer Social media post adobe illustrator Soccer Design world cup








Credits

Client: KFC
Agency: TBWAIRAAD
Campaign: A Taste Of Glory
Creative Director: Andre Maciel
Account Director: Tina Castro
Head of Planning: Leticia Alves
Planning: Beatriz Perrote
Head of Production: Laryssa Andrade
Producer: Karla Milkem
Head of Art: Ícaro Yuji
Executive Account: Camila Holzmann
Illustrators: Diego Abreu, Pedro Gabriel, Leandro Dexter, Bruno Ferrante, Evandro D'Hipolito
Animation Director: Cesar Maciel
Animators: Ramona Krüger e Tiago Castro
Lettering: Ribeiro
KFC - A Taste of Glory
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São Paulo, Brazil

KFC - A Taste of Glory

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