Air Max Day Worldwide
The first entirely virtual rendition of Nike’s Air Max Day celebration through a members only digital experience that featured exclusive events from 15 participating Nike locations, more than 100 pieces of original content, a live stream from the Nike Campus, a virtual 3D tour of an athlete’s closet, exclusive content from Travis Scott, and much more.
After signing up for a Nike.com account, visitors to Air Max Day were encouraged to create an AMD profile – customized with their favourite badges – and navigate between fifteen city pages, uncovering new content and timed events along the way.
Available for only 24 hours on March 26th 2021, hundreds of thousands of Nike members from across the world visited the site, logging more than 5.7 billion virtual miles in the process.
Credits: Stink Studios
CD: Mark Pytlik
Producer: Jessica Amen
Art Direction: Laurence Jaccottet
Producer: Jessica Amen
Art Direction: Laurence Jaccottet
UX Design: Stanley Hines, Jae Yoon, Sebastian [XBT/®]
UI Design: Laurence Jaccottet, Sebastian [XBT/®]
3D Animation: Facundo Moreira
UI Design: Laurence Jaccottet, Sebastian [XBT/®]
3D Animation: Facundo Moreira
Technical Director: Ben Priddy
Recognition: The One Show Bronze Pencil
