Partner Electro Identity

identity Packaging guideline rebranding Cable Industry

REBRANDING CABLE COMPANY PARTNER ELECTRO

After 15 years of existence, Partner Electro decided to do a complete rebranding, actually creating a new brand from scratch.

The company itself is engaged in the production of cable and electrical products, and also actively acts as a B2B partner, providing a platform for contract manufacturing.

The objective was to create a new brand attractive for both B2B and B2C segments. The brand had to turn out to be bright, open and extroverted, and at the same time technological and serious, speaking about the quality of the product.

A concise easy-to-understand logo was chosen for this, consisting of the brand name and a multifunctional line. A contrasty but serious palette was chosen. This became the basis for a dynamic identity, at the heart of which there are several rules. These rules allow you to freely develop the style and scale the brand identity on any surface.

РЕБРЕНДИНГ PARTNER ELECTRO

Спустя 15 лет существования компания Partner Electro приняла решение сделать полный ребрендинг, фактический создав свой бренд с нуля.

Сама компания занимается производством кабельной и электротехнической продукции, а также активно выступает в качестве B2B партнера, предоставляя площадку для контрактного производства.

Стояла задача создать бренд привлекательный как для В2В так и для B2C сегментов. Бренд должен был получится ярким, открытым и экстравертным и одновременно технологичным и серьёзным, говорящим о качестве продукта. Для этого была выбран лаконичный, простой в понимании логотип, состоящий из названия бренда и многофункциональной линии. Была принята контрастная но строгая палитра. И на основе этого создана динамичная айдентика, в сердце которой лежат несколько правил. Эти правила позволяют свободно развивать стиль и масштабировать айдентику бренда на любые поверхности.

LOGO

LOGO VERSION

MAIN COLORS

SECONDARY COLORS

FONT

BASICS OF STYLE

The basis of Partner Electro style consists of three components.

1. ROUNDED corners repeat corners of a brand's logo. They are used in long and rectangular dies for text, frames and decorative lines.

Corner radius is 7-15 % of the size of the larger side.

BASICS OF STYLE

Frames were straight and dynamic (oblique). Straight and dynamic frames might be located on a page cross the fields one or two corners, or it might be located on a page inside like a rounded rectangle. These frames can compose and interact with each other on one page.

BASICS OF STYLE

DYNAMIC is an important reference point revealing intention and atmosphere of brand. Oblique frames, lines and their compositions are used to emphasize it. Frame’s or line’s skew is ±45°.

BASICS OF STYLE

LINES is the main component of graphic elements, motifs and patterns. Compositions from them are an indispensable attribute of all Partner Electro presentation materials.

There are three kinds of lines: standart (equal to the logo line in the layout), thin (⅔ weight to the logo line) and large (3/2 weight to the logo line).