Iteracia is a product management conference discussing industry trends and giving networking opportunities for specialists in Kyiv, Ukraine. Iteracia means 'iteration' in Ukrainian and symbolizes repetitive processes that product managers use in their work. To depict this process I decided to go with a circular logo and looped animations. Different types of charts were used as an inspiration for the visual language. Also it was decided to play with the word ‘product’ and give this identity some grossery shop vibe. That’s why real food, fruit stickers and packaging barcodes were used as elements of the identity. Conference program was made in the form of a bill and printed on a huge scale for the event. One more media where identity was implemented is conference landing page, which was made using website constructor.
Identity and website by Marta Gozha
Photography by Natalia Azarkina
