Client. KT&G
Project. Rasion French Sunny&Juicy
Role. Graphic Design, Graphic Strategy
Raison is one of the most popular cigarette brands in South Korea.
This project aims to expand the global Raison French product lines: French Juicy and French Sunny.
The goal of this project is to introduce new graphic concepts to the Raison French Juicy and French Sunny lines while maintaining the signature graphics of the Raison French product line, which include the Eiffel Tower, tree, and cat.
Date. 2020
Design by. Design Fifty Agency
Designer. Juicy - Jisu Hong / Sunny - Seung yeon Lee
RASION FRENCH JUICY
Visual direction:
The main graphics of Raison French maintain a brushstroke texture while incorporating refreshing and vibrant patterns that characterize French Juicy.
The signature graphics are combined with a refreshing soda-pop vibe and circular light afterimage effects. They are then finalized with a brushstroke texture to give its uniformity within the French product lines.
RASION FRENCH SUNNY
insta.@designstudio.htr
email. designstudio.htr@gmail.com
