1 in 2 women experience light bladder leaks as they get older. And far too many of them assume period pads will work as protection against them. Soon enough, they'll realize their mistake. When their period pad fails them and they're left feeling wet. Kind of like a fish (or mermaid) out of water.
Social films showcased other bladder leak triggers like running and lifting. Plus, our mermaid tails got another eye-catching chance to boot the competition.
