Anime Festival
Madman Anime Festival as an annual Australian anime and Japanese culture convention held in Melbourne, Perth, Brisbane and Sydney. The convention was organised by Madman Entertainment and was inaugurated in 2016 and held at Melbourne Convention and Exhibition Centre.
My role in the convention was multi-disciplined, involving design, motion graphics expertise and leading AV direction/curation for stage programming.
My role in the convention was multi-disciplined, involving design, motion graphics expertise and leading AV direction/curation for stage programming.
Style guide
The Anime Festival style guide evolved throughout it's life cycle, having input from many creatives including myself. One of my primary roles after this was settled on was to take the agreed-upon styling and interpret that in a motion format, while being custodian over the resulting motion style guide - providing localisation, changes, templates and many other creative duties.
General video promo
Method: Throughout the convention's life cycle I worked on majority of the video/motion based promo for paid advertising as well as a myriad of organic marketing assets. This involved everything from sourcing and clipping video footage from our past events to producing the motion/video style guide, and then bring all those elements together to create dozens of finished media over any given convention season.
Convention slides
Throughout the convention's life cycle I worked on majority of the video/motion based promo for paid advertising as well as a myriad of organic marketing assets. This involved everything from sourcing and clipping video footage from our past events to producing the motion/video style guide, and then bring all those elements together to create dozens of finished media over any given convention season.
