Wow Popcorn : Case Study
The Challenge
WOW Popcorn is the only high-street popcorn brand in the country with stores in Mumbai. We partnered with the Brand to build the Identity, Packaging and Store Design. The next stage was to build the awareness of gourmet popcorn amongst consumers; gourmet popcorn being a category that consumers were new to.
WOW Popcorn is the only high-street popcorn brand in the country with stores in Mumbai. We partnered with the Brand to build the Identity, Packaging and Store Design. The next stage was to build the awareness of gourmet popcorn amongst consumers; gourmet popcorn being a category that consumers were new to.
The Approach
The WOW brand is about a healthy, fresh, quality, enjoyment driven brand snack. The Logo and the visual language for the brand was developed using colors, typography, and style that have a sensorial mouthwatering effect on the individual who sees it. Various customers engagement activities through social media and in the store were executed to increase footfalls at the store. New Business segments such as Corporates and Gifting were also explored.
The WOW brand is about a healthy, fresh, quality, enjoyment driven brand snack. The Logo and the visual language for the brand was developed using colors, typography, and style that have a sensorial mouthwatering effect on the individual who sees it. Various customers engagement activities through social media and in the store were executed to increase footfalls at the store. New Business segments such as Corporates and Gifting were also explored.
