Project Info
La Perla Mexican Seafood Truck
https://tovar-laperla.com
Food & drink
The restaurant, "La Perla Mexican Seafood," will serve a variety of Mexican seafood dishes. The menu will include options such as ceviche, shrimp tacos, fish enchiladas, seafood soups, grilled fish with salsa, and seafood platters. Customers can customize their meals by choosing the type of seafood, preferred cooking method, and accompanying sauces or sides.
Location
The restaurant and its customers will be located in San Diego, CA. Being a food truck, the restaurant will move around the city to cater to different areas and events, ensuring accessibility to a wider customer base.
Main target audience
The main target audience for the restaurant is busy working folks in San Diego. These are individuals who have limited time for lunch or dinner and are looking for quick, delicious, and affordable meal options during their breaks or after work.
Cost
$ - Affordable
Elevator pitch
La Perla Mexican Seafood, where the flavors of Mexico meet the freshness of the sea. Indulge in our mouthwatering seafood dishes, expertly crafted with traditional Mexican recipes. Quick, tasty, and affordable – a perfect treat for busy working folks in San Diego!
Strategy
Target Audience
The website/app will focus on the following target audiences:
Roles (groups of people with similar goals)
Food enthusiasts: Individuals who appreciate the art of cuisine and seek unique and flavorful food experiences.
Office professionals: People working in various industries, such as offices, retail, or services, who need convenient and satisfying lunch or dinner options.
Demographics
Gender All genders.
Education High school graduates and above.
Occupations Professionals in various fields, including office workers, retail staff, service industry employees, etc.
Age Primarily adults aged 25-45
Location San Diego, California.
Psychographics (personality, values, attitudes, interests, lifestyles)
Think of at least 5 details among the categories below.
Personality & Attitudes: Adventurous, busy, time-conscious, value quality, appreciate convenience.
Values: Authenticity, efficiency, affordability, quality ingredients.
Lifestyles: Fast-paced, work-focused, food lovers, enjoy exploring diverse culinary experiences.
User Personas
Sarah Anderson (32) – Busy Working Professional
Works in a fast-paced environment with limited time to dine out.
Values convenience and efficiency when it comes to ordering food online.
Appreciates quality ingredients and is willing to pay a premium for them.
Expects clear information about delivery options including areas covered, fees and estimated wait times.
Prefers customizable orders that cater to dietary restrictions or personal preferences.
Carlos Ramirez (28) – Food Enthusiast
Enjoys exploring diverse culinary experiences in San Diego beyond traditional Mexican cuisine.
Values authenticity of flavors and preparation techniques used by restaurants.
Appreciates detailed menu descriptions that highlight unique dishes or ingredients used in Mexican seafood cooking methods.
Regularly shares his dining experiences with friends on social media platforms like Instagram or Yelp.
Dislikes long wait times for takeout/delivery orders.
Emily Thompson (39) – Office Professional
Juggles multiple responsibilities at work while still trying to maintain a healthy diet/lifestyle outside of work hours
Values efficient service when placing online food orders during lunch breaks
Looks for nutritious meal options without sacrificing taste preferences
Would be interested in catering services offered by La Perla as part of office events/ meetings etc. Considers eco-friendly packaging options important
Strategy
User Needs
The website needs to enable the user to:
Find out if the restaurant delivers to their area
Order food online
Provide a solid mobile experience since most people will access site from mobile device
Contact someone with questions or issues with an order
Access directions/parking guidance to restaurant location including public transportation options if available
Client Needs
The website needs to enable the client to:
To sell food online that will be delivered
Provide a system for order customization
Show their Online Menu
Appear professional and sophisticated
Communicate reliability
Communicate upscale
Outline of Scope
Content Requirements
Content (text, images, video) that the user will need.
“The user will be looking for…”
“The user will be looking for…”
Menu with detailed descriptions of each dish.
Pricing information.
Delivery area coverage.
Customization options.
High-quality images of the food.
Testimonials or reviews from satisfied customers.
Contact information and customer support details.
Functionality Requirements
Systems that will allow the user accomplish tasks.
“The user will be able to…”
L Enter their location to check if delivery is available.
Select and customize their food order.
Add items to a cart and proceed to checkout.
Make online payments securely.
Track their order status.
Contact customer support if needed.
Sitemap
Wireframes and Prototypes
Final Design
